It is not surprising that a lot of people avoid public speaking. It is extremely scary and perhaps one of the hardest things some people will ever do. Especially if you are chosen to be the keynote speaker at an event in front of hundreds of spectators, delivering a speech could simply be both exciting and terrifying.
However, if you are an event management expert, you already have a good grasp on public speaking. After all, storytelling is innate in you and your task is to keep the viewers engrossed with words as much as character. That is not so much different from what keynote speakers do – they are just using relatively different devices, and probably publicizing their message in a relatively different environment.
As expected, this means the elements of a good keynote speech are pretty much the same as those of a good event marketing program. Other features such as videos, demos, and slides are just minor.
Engagement and Entertainment
This is perhaps the most important component of a keynote speech. A keynote speaker should have a way of keeping the viewers engaged. Something is certainly wrong if a keynote is not rousing the rapt attention of the viewers.
Most of the time, the difference between a boring keynote speech and a great one is the speaker. In general, in the first few minutes, you can see if the presenter knows what they are doing. They must be able to:
• Show human vulnerability while being confident
• Display knowledge and charisma
• Tell personal stories
• Speak with the audience instead of talk at them
Certainly, it will not be enough that a keynote presentation is just engaging and entertaining. It also has to offer something valuable for the viewers; they have to learn something new from it. Because of this, the keynote speaker should know their audience, and find out what they expect from the presentation. The audience would know if the speaker does their job well if the speaker provides a few takeaways and issues for the audience to discuss after the presentation.
Even if the speaker is an extremely engaging and charming person, with a long list of remarkable insights in their speech, it would not matter if the presentation is a complete mess. Generally, many speakers create an outline of the key points they want to present, split them into different sections, and then split those sections into parts and so on. Through this, they could analyze each takeaway and organize them as they deem fit. With that said, it is also crucial to ensure that you save the best for last so that you could make the audience thinking.
A good speech is not repetitive, nor strikes the viewers with fact after fact. A little repetition could be used as a narrative device, but a keynote speaker that overdoes it is almost certain to bore the audience. This is why it is important to have some variety in a keynote presentation.
Lastly, a good keynote should have a natural flow. A good speaker does not waste their time to explain themselves; they just say a bit less than they have to. A well-designed speech must feel like a story – the beginning, middle, and ending should all work together to make sure that their main point is clear.
Public speaking could be intimidating. It is actually the greatest fear of a lot of people. However, with the right preparation, you would realize that it is really not that difficult. Just learn how to tell a story and you are on your way to being a keynote speaker that offers an excellent keynote.
A good speaker does not waste their time to explain themselves; they just say a bit less than they have to. If you have a clear definition of these things, you can visit motivational-speaker-success.